• Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock
Editor's Pick

What is GARM? ‘Collusive’ ad group allegedly targeting conservatives faces grilling from top House committee

by August 6, 2024
written by August 6, 2024

A controversial advertising alliance has drawn the attention of one of the most powerful House committees in Congress as critics allege it has fostered corporate collusion in order to silence certain political messages. 

The Global Alliance for Responsible Media (GARM) describes itself as a ‘cross-industry initiative’ started as part of the World Federation of Advertisers that, according to a spokesperson, ‘was established in 2019 to help the advertising industry address the challenge of illegal or harmful content on digital media platforms and its monetization via advertising.’

‘It was set up in the wake of the Christchurch Mosque shootings in which the killer livestreamed the attacks on Facebook,’ the spokesperson told Fox News Digital. ‘This followed a slew of high-profile cases where brands’ advertisements appeared next to illegal or harmful content, such as child pornography and content promoting terrorism. This included the 2017 London Times exposé entitled ‘Big brands fund terror through online adverts.’’

The group claims to be ‘apolitical’ and ‘voluntary’ and says that it benefits its members by providing use of ‘resources and information about best practices to learn where their advertising investments go, and to avoid placement next to illegal or harmful content that could damage their brands’ reputation.’

‘GARM offers voluntary frameworks to help brands choose the content they want their ads to appear next to,’ GARM’s website says. 

However, GARM’s critics have a different view of the organization and suggest that it has colluded with dozens of major U.S. corporations to push boycotts and suppress speech in a manner that targets conservatives.

In discussing his views on freedom of speech, GARM’s leader and co-founder, Rob Rakowitz, has expressed frustration with an ‘extreme global interpretation of the US Constitution’ and complained about using ‘‘principles for governance’ and applying them as literal law from 230 years ago (made by white men exclusively).’ With this worldview, GARM pushed what it called ‘uncommon collaboration’ to ‘rise above individual commercial interest.’

The House Judiciary Committee released an extensive report outlining how it believes ‘large corporations, advertising agencies, and industry associations participated in boycotts and other coordinated action to demonetize platforms, podcasts, news outlets, and other content deemed disfavored by GARM and its members.’

GARM is alleged to have worked with large companies to implement advertising crackdowns on Elon Musk, Joe Rogan, Spotify, political candidates and news outlets, including Fox News, The Daily Wire and Breitbart News.

‘The Committee’s oversight has shown that GARM has deviated far from its original intent, and has collectively used its immense market power to demonetize voices and viewpoints the group disagrees with — even intervening in situations that do not have a so-called ‘brand safety’ concern,’ Committee Chairman Jim Jordan wrote in a letter to over 40 companies last week. 

‘Through its oversight, the Committee has learned that collusive activity is occurring within the Global Alliance for Responsible Media (GARM), of which your company is a member. In particular, the Committee has uncovered evidence of coordinated action by GARM and its member companies, including boycotts of disfavored social media platforms, podcasts, and news outlets.’

‘The Committee on the Judiciary is conducting oversight into the adequacy and enforcement of U.S. antitrust laws,’ the letter said.

Along with Adidas, the letter was sent to a variety of other companies, including American Express, Bayer, BP, Carhartt, Chanel, CVS and General Motors, asking them to preserve documents related to their involvement with GARM.

Musk has also publicly criticized GARM and suggested taking legal action against the group while referring to it as an ‘advertising boycott racket.’

The WFA spokesperson, Will Gilroy, told Fox News Digital this week that the ‘recent allegations by the US House Judiciary Committee against GARM for anti-competitive behavior are unfounded.’

 ‘Membership of GARM is entirely voluntary. Its frameworks and tools are intentionally broad, and individual companies are free to review, adopt, modify, or reject them, as they see fit,’ Gilroy said. ‘The decision where and when to advertise is always down to the individual advertiser, in collaboration with their agency partners where relevant.’

‘Recent engagement with industry leaders suggests that GARM’s work remains valuable and increasingly relevant as digital media continues to develop,’ he continued. ‘As such, GARM will continue to live up to its commitment to help allow its members to drive more responsible marketing practices.’

This post appeared first on FOX NEWS
0 comment
0
FacebookTwitterPinterestEmail

previous post
Ripple and Tron: Tron descends to a new August low
next post
IAG Share Price Forecast for 2024: A Comprehensive Analysis

related articles

Inside Trump’s ultimatum that forced Netanyahu to the...

October 23, 2025

Vance rebukes Israel on ‘very stupid’ vote to...

October 23, 2025

Top Republican slams Katherine Clark for admitting suffering...

October 23, 2025

Vance calls Psaki comments about wife Usha ‘disgraceful’

October 23, 2025

Trump yet to endorse in VA governor’s race...

October 23, 2025

DAVID MARCUS: Trump’s ballroom is no vanity project,...

October 23, 2025

Examining the next threat from Communist China: Our...

October 23, 2025

Sparks fly as Cuomo, Mamdani tear into each...

October 23, 2025

Trump meets NATO’s Rutte amid canceled Putin meeting:...

October 22, 2025

Schumer blocks 12th GOP bid to reopen government...

October 22, 2025
Enter Your Information Below To Receive Free Trading Ideas, Latest News, And Articles.


Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest News

  • Former USAID official warns China is already looking to fill void left by paused programs

    February 18, 2025
  • White House plans ‘extraordinary’ Holy Week as Trump honors Easter with ‘the observance it deserves’

    April 13, 2025
  • Klarna, nearing IPO, plucks lucrative Walmart fintech partnership from rival Affirm

    March 18, 2025
  • ‘Real consequences’: Food aid, flood insurance, FEMA funds in jeopardy amid shutdown, Johnson says

    October 2, 2025
  • U.S. unemployment rate ticks up to 4.3% amid signs of broader economic slowdown

    August 5, 2024

Popular Posts

  • 1

    Secret Service admits leaning on ‘state and local partners’ after claim it ignored Trump team’s past requests

    July 21, 2024
  • 2

    Five more House Democrats call on Biden to drop out, third US senator

    July 19, 2024
  • 3

    Elon and Vivek should tackle US funding for this boondoogle organization and score a multimillion dollar win

    December 4, 2024
  • 4

    Forex Profit Calculator: Maximize Your Trading Potential

    July 10, 2024
  • 5

    Biden calls to ‘lower the temperature’ then bashes Trump in NAACP speech

    July 17, 2024

Categories

  • Economy (829)
  • Editor's Pick (6,503)
  • Investing (634)
  • Stock (941)

Latest Posts

  • Lululemon stock price is falling apart; it could get worse

    July 31, 2024
  • Airbus sees aviation boom ahead, global fleet to near 50K by 2044 with India in lead

    June 12, 2025
  • Harris’ off-putting manner put Zelenskyy on defensive ahead of Russian invasion, new book reveals

    October 15, 2024

Recent Posts

  • Top 5 moments from Rubio’s Senate confirmation hearing: ‘I get bilingual protesters’

    January 16, 2025
  • NRSC chair reveals how many GOP Senate seats he’s gunning for during 2026 midterms

    February 22, 2025
  • Eli Lilly secures weight loss drug approval in China: How do rivals stack up?

    July 19, 2024

Editor’s Pick

  • AUDUSD and AUDNZD: AUDNZD breaks past last week’s high

    July 15, 2024
  • Justice Jackson’s role in ‘queer’ Broadway show ‘really reckless’ as court weighs trans case: legal expert

    December 18, 2024
  • Tit for tat: House censures are becoming ‘snap’ solutions

    September 23, 2025
  • About us
  • Contacts
  • Privacy Policy
  • Terms & Conditions

Disclaimer: moneyrisetoday.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2025 moneyrisetoday.com | All Rights Reserved

Money Rise Today – Investing and Stock News
  • Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock