• Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock
Editor's Pick

What is GARM? ‘Collusive’ ad group allegedly targeting conservatives faces grilling from top House committee

by August 6, 2024
written by August 6, 2024

A controversial advertising alliance has drawn the attention of one of the most powerful House committees in Congress as critics allege it has fostered corporate collusion in order to silence certain political messages. 

The Global Alliance for Responsible Media (GARM) describes itself as a ‘cross-industry initiative’ started as part of the World Federation of Advertisers that, according to a spokesperson, ‘was established in 2019 to help the advertising industry address the challenge of illegal or harmful content on digital media platforms and its monetization via advertising.’

‘It was set up in the wake of the Christchurch Mosque shootings in which the killer livestreamed the attacks on Facebook,’ the spokesperson told Fox News Digital. ‘This followed a slew of high-profile cases where brands’ advertisements appeared next to illegal or harmful content, such as child pornography and content promoting terrorism. This included the 2017 London Times exposé entitled ‘Big brands fund terror through online adverts.’’

The group claims to be ‘apolitical’ and ‘voluntary’ and says that it benefits its members by providing use of ‘resources and information about best practices to learn where their advertising investments go, and to avoid placement next to illegal or harmful content that could damage their brands’ reputation.’

‘GARM offers voluntary frameworks to help brands choose the content they want their ads to appear next to,’ GARM’s website says. 

However, GARM’s critics have a different view of the organization and suggest that it has colluded with dozens of major U.S. corporations to push boycotts and suppress speech in a manner that targets conservatives.

In discussing his views on freedom of speech, GARM’s leader and co-founder, Rob Rakowitz, has expressed frustration with an ‘extreme global interpretation of the US Constitution’ and complained about using ‘‘principles for governance’ and applying them as literal law from 230 years ago (made by white men exclusively).’ With this worldview, GARM pushed what it called ‘uncommon collaboration’ to ‘rise above individual commercial interest.’

The House Judiciary Committee released an extensive report outlining how it believes ‘large corporations, advertising agencies, and industry associations participated in boycotts and other coordinated action to demonetize platforms, podcasts, news outlets, and other content deemed disfavored by GARM and its members.’

GARM is alleged to have worked with large companies to implement advertising crackdowns on Elon Musk, Joe Rogan, Spotify, political candidates and news outlets, including Fox News, The Daily Wire and Breitbart News.

‘The Committee’s oversight has shown that GARM has deviated far from its original intent, and has collectively used its immense market power to demonetize voices and viewpoints the group disagrees with — even intervening in situations that do not have a so-called ‘brand safety’ concern,’ Committee Chairman Jim Jordan wrote in a letter to over 40 companies last week. 

‘Through its oversight, the Committee has learned that collusive activity is occurring within the Global Alliance for Responsible Media (GARM), of which your company is a member. In particular, the Committee has uncovered evidence of coordinated action by GARM and its member companies, including boycotts of disfavored social media platforms, podcasts, and news outlets.’

‘The Committee on the Judiciary is conducting oversight into the adequacy and enforcement of U.S. antitrust laws,’ the letter said.

Along with Adidas, the letter was sent to a variety of other companies, including American Express, Bayer, BP, Carhartt, Chanel, CVS and General Motors, asking them to preserve documents related to their involvement with GARM.

Musk has also publicly criticized GARM and suggested taking legal action against the group while referring to it as an ‘advertising boycott racket.’

The WFA spokesperson, Will Gilroy, told Fox News Digital this week that the ‘recent allegations by the US House Judiciary Committee against GARM for anti-competitive behavior are unfounded.’

 ‘Membership of GARM is entirely voluntary. Its frameworks and tools are intentionally broad, and individual companies are free to review, adopt, modify, or reject them, as they see fit,’ Gilroy said. ‘The decision where and when to advertise is always down to the individual advertiser, in collaboration with their agency partners where relevant.’

‘Recent engagement with industry leaders suggests that GARM’s work remains valuable and increasingly relevant as digital media continues to develop,’ he continued. ‘As such, GARM will continue to live up to its commitment to help allow its members to drive more responsible marketing practices.’

This post appeared first on FOX NEWS
0 comment
0
FacebookTwitterPinterestEmail

previous post
Ripple and Tron: Tron descends to a new August low
next post
IAG Share Price Forecast for 2024: A Comprehensive Analysis

related articles

Trump denounces court’s ‘political’ tariff decision, calls on...

May 30, 2025

President Trump teases ‘last day, but not really’...

May 30, 2025

State Dept says DOGE’s changes will be permanent...

May 30, 2025

Jill Biden should have to answer for ‘cover...

May 29, 2025

DOGE staffing shakeup as Elon Musk hangs up...

May 29, 2025

Hawley urges DOJ probe of Chinese trucking company

May 29, 2025

Less than half of DOGE-terminated contracts can be...

May 29, 2025

Flashback: Top five wildest moments from Elon Musk’s...

May 29, 2025

Sen Ron Johnson suggests he may not run...

May 29, 2025

Justice Department tells American Bar Association it will...

May 29, 2025
Enter Your Information Below To Receive Free Trading Ideas, Latest News, And Articles.


Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest News

  • June home sales slump as median sales price rises to $426,900

    July 24, 2024
  • The dollar index fell to a new annual low on Wednesday

    August 23, 2024
  • ‘Escape poverty’: Millions more food stamp recipients required to work under new House GOP proposal

    February 24, 2025
  • Conservative backlash erupts after Trump’s Graham endorsement: ‘I am not with Trump at all with this one’

    March 31, 2025
  • Dems who lashed out at Trump for being ‘threat to democracy’ flip script with last-minute delay tactics

    February 7, 2025

Popular Posts

  • 1

    Secret Service admits leaning on ‘state and local partners’ after claim it ignored Trump team’s past requests

    July 21, 2024
  • 2

    Elon and Vivek should tackle US funding for this boondoogle organization and score a multimillion dollar win

    December 4, 2024
  • 3

    Forex Profit Calculator: Maximize Your Trading Potential

    July 10, 2024
  • 4

    Five more House Democrats call on Biden to drop out, third US senator

    July 19, 2024
  • 5

    Biden calls to ‘lower the temperature’ then bashes Trump in NAACP speech

    July 17, 2024

Categories

  • Economy (829)
  • Editor's Pick (4,723)
  • Investing (624)
  • Stock (773)

Latest Posts

  • Moderates reveal why they didn’t join fellow Dems to censure Al Green

    March 7, 2025
  • Biden endorses Kamala Harris after bowing out of 2024 race

    July 21, 2024
  • War torn regions have keen interest in US elections

    October 30, 2024

Recent Posts

  • ‘Integrity of the Court’: Cruz reintroduces amendment to combat court expansion efforts

    February 6, 2025
  • Walmart will likely raise some prices if Trump tariffs take effect, CFO says

    November 19, 2024
  • UAW union endorses Vice President Kamala Harris over Trump

    August 1, 2024

Editor’s Pick

  • FTSE 250 Index: Performance and Investment Options

    August 7, 2024
  • Nifty continues to make new all-time highs on Monday

    July 30, 2024
  • US indictments reveal AI use in Russia disinformation campaign targeting 2024 election

    September 10, 2024
  • About us
  • Contacts
  • Privacy Policy
  • Terms & Conditions

Disclaimer: moneyrisetoday.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2025 moneyrisetoday.com | All Rights Reserved

Money Rise Today – Investing and Stock News
  • Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock