• Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock
Stock

Disney says about 157 million global users are streaming content with ads

by January 10, 2025
written by January 10, 2025

Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+.

That number includes 112 million users domestically and is an average per month over the last six months.

While traditional TV outlets have a standard way of measuring ratings and viewership, there is still no industry standard methodology for measuring global streaming advertising audience size.

The company said that its Disney Advertising unit has “set out to define a globally consistent approach and methodology to estimate ad-supported audience numbers.” It’s providing the update and further insight into its ad-supported streaming business during the annual CES tech conference in Las Vegas, a go-to event for the advertising and media industry.

“Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” said Rita Ferro, Disney’s president of global advertising, in a news release. “We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.”

In explaining the methodology, the company said the metric is derived from active accounts across Disney’s three streaming services that have viewed ad-supported shows and movies continuously for more than 10 seconds. “Each active account is then multiplied by the number of estimated users per account … to estimate the total number of users,” it said. The estimated active users are added across the apps without de-duplication, meaning users who subscribe to more than one of the platforms could be counted more than once.

Media companies have become particularly focused on generating profits from their streaming businesses, and advertising has become a key way to do that. While many platforms were initially subscription services without commercials, streaming platforms in recent years have introduced cheaper, ad-supported tiers for consumers.

Disney CEO Bob Iger has said that the company is trying to steer its customers toward its ad-supported tiers. The company has raised prices on commercial-free options since launching Disney+ with ads in late 2022.

Disney’s Hulu was one of the first streaming platforms to offer an ad-supported option. More recently, Disney+ introduced an ad-supported tier.

In November, Disney said it had 122.7 million Disney+ Core subscribers, which excludes Disney+ Hotstar in India and other countries in the region. Hulu had 52 million subscribers, while ESPN+ had 25.6 million paid subscribers.

The company historically hasn’t reported exactly how many subscribers on each platform pay for the ad-supported option, but executives in the earnings call in November said more than half of new U.S. Disney+ subscribers were choosing the cheaper, ad-supported tier, adding this “bodes well for the future.”

Disney noted during the call that average revenue per user for domestic Disney+ customers dropped from $7.74 to $7.70, due to a higher mix of customers on its cheaper, ad-supported tier and wholesale offerings. 

Executives also said in November that they were confident streaming would “be a significant growth area” for the company.

At the time, the company reported that its combined streaming business, which includes Disney+, Hulu and ESPN+, posted operating income of $321 million for the September period compared with a loss of $387 million during the same period the year prior.

Disney will report its fiscal first-quarter earnings on Feb. 5 before the bell.

This post appeared first on NBC NEWS
0 comment
0
FacebookTwitterPinterestEmail

previous post
Garth Brooks, Trisha Yearwood’s friendship with President Carter spanned years: ‘They’ve inspired us’
next post
Taiwan FM hails importance of US relationship, says group visits ‘contribute to peace and stability’

related articles

JPMorgan marks 1,000th branch opening since 2018 expansion...

August 1, 2025

Apple crushes Wall Street expectations as iPhone sales...

August 1, 2025

Ontario cancels internet deal with Musk’s Starlink as...

July 31, 2025

Trump ends de minimis exemption for global low-cost...

July 31, 2025

Recall warns some Celsius energy drink cans accidentally...

July 31, 2025

Union Pacific to buy Norfolk in $85 billion...

July 29, 2025

Things are getting better at Boeing under CEO...

July 29, 2025

Elon Musk confirms Tesla has signed a $16.5...

July 28, 2025

Palantir joins list of 20 most valuable U.S....

July 26, 2025

FCC greenlights Paramount’s $8 billion merger with entertainment...

July 25, 2025
Enter Your Information Below To Receive Free Trading Ideas, Latest News, And Articles.


Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest News

  • Meta announces 5% cuts in preparation for ‘intense year.’ Read the internal memo.

    January 15, 2025
  • EPA fires or reassigns hundreds working on ‘environmental justice’

    April 23, 2025
  • Nationwide coordinated retail crime crackdown results in hundreds of arrests, authorities say

    June 4, 2025
  • Israeli forces seize documents that reveal Hamas plan for more elaborate attacks: report

    October 15, 2024
  • Iran posed to overwhelm US bases in Gulf former CENTCOM commander warns

    September 22, 2024

Popular Posts

  • 1

    Secret Service admits leaning on ‘state and local partners’ after claim it ignored Trump team’s past requests

    July 21, 2024
  • 2

    Five more House Democrats call on Biden to drop out, third US senator

    July 19, 2024
  • 3

    Elon and Vivek should tackle US funding for this boondoogle organization and score a multimillion dollar win

    December 4, 2024
  • 4

    Forex Profit Calculator: Maximize Your Trading Potential

    July 10, 2024
  • 5

    Biden calls to ‘lower the temperature’ then bashes Trump in NAACP speech

    July 17, 2024

Categories

  • Economy (829)
  • Editor's Pick (5,593)
  • Investing (634)
  • Stock (867)

Latest Posts

  • Darden Restaurants sales disappoint as Olive Garden, LongHorn Steakhouse miss expectations

    March 20, 2025
  • Republicans ‘skeptical’ of DOJ move to block Russian election interference

    September 5, 2024
  • Gabbard fires ‘deep state’ heads of National Intelligence Council to root out ‘politicization of intel’

    May 13, 2025

Recent Posts

  • Stock exchange bloodbath: Wall Street’s ‘Fear Index’ VIX soars, nears pandemic market rout

    August 5, 2024
  • Microsoft, Google, Boeing join donors list for Trump’s record $170M inauguration fund

    January 10, 2025
  • When will we know who won the US election?

    November 5, 2024

Editor’s Pick

  • FDA chief counsel who defended abortion pill under Biden resigns 2 days into job

    March 13, 2025
  • Tulsi Gabbard confirmation vote set for Wednesday after snowstorm thwarts midnight session

    February 12, 2025
  • Bush DOJ lawyer warns Trump admin against ‘terrible mistake’ in judicial standoff

    March 22, 2025
  • About us
  • Contacts
  • Privacy Policy
  • Terms & Conditions

Disclaimer: moneyrisetoday.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2025 moneyrisetoday.com | All Rights Reserved

Money Rise Today – Investing and Stock News
  • Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock