• Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock
Stock

Disney says about 157 million global users are streaming content with ads

by January 10, 2025
written by January 10, 2025

Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+.

That number includes 112 million users domestically and is an average per month over the last six months.

While traditional TV outlets have a standard way of measuring ratings and viewership, there is still no industry standard methodology for measuring global streaming advertising audience size.

The company said that its Disney Advertising unit has “set out to define a globally consistent approach and methodology to estimate ad-supported audience numbers.” It’s providing the update and further insight into its ad-supported streaming business during the annual CES tech conference in Las Vegas, a go-to event for the advertising and media industry.

“Disney sits at the intersection of world class sports and entertainment content, with the most high-value audiences in ad-supported global streaming at scale,” said Rita Ferro, Disney’s president of global advertising, in a news release. “We wanted to be the first to offer our industry greater transparency into the methodology used to estimate our engaged global ad-supported monthly active users.”

In explaining the methodology, the company said the metric is derived from active accounts across Disney’s three streaming services that have viewed ad-supported shows and movies continuously for more than 10 seconds. “Each active account is then multiplied by the number of estimated users per account … to estimate the total number of users,” it said. The estimated active users are added across the apps without de-duplication, meaning users who subscribe to more than one of the platforms could be counted more than once.

Media companies have become particularly focused on generating profits from their streaming businesses, and advertising has become a key way to do that. While many platforms were initially subscription services without commercials, streaming platforms in recent years have introduced cheaper, ad-supported tiers for consumers.

Disney CEO Bob Iger has said that the company is trying to steer its customers toward its ad-supported tiers. The company has raised prices on commercial-free options since launching Disney+ with ads in late 2022.

Disney’s Hulu was one of the first streaming platforms to offer an ad-supported option. More recently, Disney+ introduced an ad-supported tier.

In November, Disney said it had 122.7 million Disney+ Core subscribers, which excludes Disney+ Hotstar in India and other countries in the region. Hulu had 52 million subscribers, while ESPN+ had 25.6 million paid subscribers.

The company historically hasn’t reported exactly how many subscribers on each platform pay for the ad-supported option, but executives in the earnings call in November said more than half of new U.S. Disney+ subscribers were choosing the cheaper, ad-supported tier, adding this “bodes well for the future.”

Disney noted during the call that average revenue per user for domestic Disney+ customers dropped from $7.74 to $7.70, due to a higher mix of customers on its cheaper, ad-supported tier and wholesale offerings. 

Executives also said in November that they were confident streaming would “be a significant growth area” for the company.

At the time, the company reported that its combined streaming business, which includes Disney+, Hulu and ESPN+, posted operating income of $321 million for the September period compared with a loss of $387 million during the same period the year prior.

Disney will report its fiscal first-quarter earnings on Feb. 5 before the bell.

This post appeared first on NBC NEWS
0 comment
0
FacebookTwitterPinterestEmail

previous post
Garth Brooks, Trisha Yearwood’s friendship with President Carter spanned years: ‘They’ve inspired us’
next post
Taiwan FM hails importance of US relationship, says group visits ‘contribute to peace and stability’

related articles

Nike pushes back Skims launch with Kim Kardashian...

June 19, 2025

DOJ seizes record $225 million in crypto tied...

June 19, 2025

Amazon expects to cut corporate jobs as it...

June 18, 2025

Streaming overtakes cable and broadcast as the most-watched...

June 18, 2025

Kraft Heinz to remove artificial dyes from U.S....

June 17, 2025

Trump-branded wireless service launches — with a gold...

June 17, 2025

Meta is finally bringing ads to WhatsApp

June 17, 2025

Starbucks moves to the next phase in its...

June 17, 2025

Trump made millions on guitars, Bibles and watches...

June 16, 2025

Anne Wojcicki to buy back 23andMe and its...

June 16, 2025
Enter Your Information Below To Receive Free Trading Ideas, Latest News, And Articles.


Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest News

  • Trump’s reciprocal tariffs may target the EU, Japan, and India—here’s what we know

    February 14, 2025
  • USDCAD and USDCNH: USDCAD is under heavy pressure

    August 15, 2024
  • Harris was ‘open’ to packing Supreme Court during 2019 presidential bid

    August 29, 2024
  • Voice of America restored by judge after Trump dismantled taxpayer-funded outlet in March

    April 23, 2025
  • Dem strategists fret Harris ‘sugar high’ is over: ‘If you’re not nervous, you’re not paying attention’

    October 10, 2024

Popular Posts

  • 1

    Secret Service admits leaning on ‘state and local partners’ after claim it ignored Trump team’s past requests

    July 21, 2024
  • 2

    Elon and Vivek should tackle US funding for this boondoogle organization and score a multimillion dollar win

    December 4, 2024
  • 3

    Five more House Democrats call on Biden to drop out, third US senator

    July 19, 2024
  • 4

    Forex Profit Calculator: Maximize Your Trading Potential

    July 10, 2024
  • 5

    Biden calls to ‘lower the temperature’ then bashes Trump in NAACP speech

    July 17, 2024

Categories

  • Economy (829)
  • Editor's Pick (5,005)
  • Investing (634)
  • Stock (809)

Latest Posts

  • DeSantis goads Congress to follow FL’s DOGE blueprint as Musk’s cuts still wait for vote

    May 28, 2025
  • GOP rebels go to war over Biden’s mammoth $98B disaster aid request

    December 5, 2024
  • New resistance battling Trump’s second term through onslaught of lawsuits taking aim at EOs

    February 12, 2025

Recent Posts

  • CIA Director Ratcliffe hits back on Dem senator’s group chat allegations: ‘I didn’t say any of those things’

    March 25, 2025
  • Solana and Cardano: New Lows and Targets for Today

    October 3, 2024
  • Mars to acquire snack maker Kellanova in $36 billion deal

    August 14, 2024

Editor’s Pick

  • DNI Gabbard refers intel officials to DOJ for prosecution over alleged leaks of classified information

    April 23, 2025
  • U.S. Steel sues Biden admin, union boss after president blocks acquisition deal

    January 7, 2025
  • Macy’s turnaround hinges on revamping some stores and closing others. It appears to be working

    March 7, 2025
  • About us
  • Contacts
  • Privacy Policy
  • Terms & Conditions

Disclaimer: moneyrisetoday.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2025 moneyrisetoday.com | All Rights Reserved

Money Rise Today – Investing and Stock News
  • Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock