• Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock
Stock

Super Bowl ads beckon up to $8 million apiece for Fox

by January 30, 2025
written by January 30, 2025

Fox Corp. is scoring big this Super Bowl.

The broadcaster has sold out of ad spots for Super Bowl 59 on Feb. 9, and more than 10 of those commercials sold for $8 million apiece, according to a person familiar with the matter.

Fox reported during its November earnings call with investors that it sold out of ad spots for the Super Bowl in the fall of 2024. At the time, media reports pegged average prices at more than $7 million per ad.

“We’re sold out for the Super Bowl at record — what we believe [is] a record pricing,” Fox CEO Lachlan Murdoch said on November’s call.

Much of the ad inventory for the Super Bowl was sold during Fox’s Upfront presentation to investors last spring, and when it became clear that open spots were dwindling, the price of each unit stepped up, said the person familiar with the matter, who spoke on the condition of anonymity to discuss nonpublic matters.

Typically, pricing for Super Bowl ads can escalate by about $100,000 as remaining inventory lessens and game day approaches. This year, the jump in price was closer to $500,000 per spot, the person said.

The voracious appetite for commercial time during the country’s biggest live sports event is no surprise, even if the pricing is eye-popping. Live sports continue to beckon the biggest audiences as the cable TV bundle shrinks, making the matches some of the most coveted programming on live TV for advertisers.

Last year, an estimated 123.7 million people watched the Super Bowl, which was aired on Paramount’s CBS broadcast network, streaming service Paramount+ and Spanish-language telecaster Univision, among other platforms, according to Nielsen.

In 2023, the last time the Super Bowl aired on Fox, more than 115 million viewers tuned in. These audience sizes are a key reason why media giants have shelled out hefty sums for the rights to NFL games.

“If I learned anything, it’s that we’re in a period now where the live sporting event, where people and families come together to watch, is that much more coveted,” said Mark Evans, executive vice president of ad sales for Fox Sports. “There’s an escalation in price and interest in the demand for live sports, but we’re not at its peak. We’ve still got runway for growth.”

The advertising market has been improving since its slump during the height of the Covid-19 pandemic. Traditional media companies with sports rights and tentpole live programming are benefiting the most, while advertising for general entertainment programming still lags in comparison.

This year’s Super Bowl, which will see the reigning champion Kansas City Chiefs once again take on the Philadelphia Eagles, will have plenty of commercials from the typical players, including automakers, restaurants and food and beverage companies, with lots of familiar celebrity faces, said Evans.

Viewers will notice an increase in ads from companies in the artificial intelligence and pharmaceutical industries, while there will be fewer commercials from streaming services and movie studios, he said.

Evans noted that “multiple advertisers have fallen in love with the creative,” adding there will be more 60-second ads in addition to the usually popular 15- and 30-second spots.

Advertisers will also get a little more bang for their buck this year. In addition to broadcasting on Fox, the company is also offering the Super Bowl on its free, ad-supported streaming service Tubi for the first time. Tubi will air the same ad load as the broadcast network.

This post appeared first on NBC NEWS
0 comment
0
FacebookTwitterPinterestEmail

previous post
Anti-Trump FBI agent responsible for opening Jack Smith elector case against president: whistleblower
next post
Senate set for confirmation vote on Doug Burgum, Trump’s pick to lead the Interior Department

related articles

Divided Fed proposes rule to ease capital requirements...

June 26, 2025

Women’s Tennis Association extends media rights deal with...

June 26, 2025

Bumble shares jump 26% as dating company plans...

June 26, 2025

Small-business AI use is lagging, but one firm...

June 25, 2025

Nvidia CEO Huang sells $15 million worth of...

June 25, 2025

How Fanatics is teaching business acumen to pro...

June 24, 2025

Apple sued by shareholders who allege it overstated...

June 23, 2025

Walmart to pay $10 million to settle lawsuit...

June 23, 2025

Tesla agrees to first deal to build China’s...

June 21, 2025

Oil prices rise more than 1% as Israel...

June 20, 2025
Enter Your Information Below To Receive Free Trading Ideas, Latest News, And Articles.


Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest News

  • Microsoft plans September cybersecurity event to discuss changes after CrowdStrike outage

    August 25, 2024
  • Trump can rein in Biden’s out-of-control antitrust operation

    February 19, 2025
  • Trump’s latest moves signals most ‘hawkish’ approach on China yet: expert

    February 26, 2025
  • S&P 500 and Nasdaq: Nasdaq rises to new high on Friday

    August 9, 2024
  • Procter & Gamble falls short of sales estimates: Is it still a strong long-term investment?

    July 30, 2024

Popular Posts

  • 1

    Secret Service admits leaning on ‘state and local partners’ after claim it ignored Trump team’s past requests

    July 21, 2024
  • 2

    Elon and Vivek should tackle US funding for this boondoogle organization and score a multimillion dollar win

    December 4, 2024
  • 3

    Five more House Democrats call on Biden to drop out, third US senator

    July 19, 2024
  • 4

    Forex Profit Calculator: Maximize Your Trading Potential

    July 10, 2024
  • 5

    Biden calls to ‘lower the temperature’ then bashes Trump in NAACP speech

    July 17, 2024

Categories

  • Economy (829)
  • Editor's Pick (5,143)
  • Investing (634)
  • Stock (820)

Latest Posts

  • Jake Sullivan, Biden discussed possibility of hitting Iran nuclear program: report

    January 3, 2025
  • Democrat Congresswoman draws boos over ‘shameful’ sexism remark in committee hearing with Treasury Secretary

    June 12, 2025
  • HHS halts work at high-risk infectious disease lab following repeated safety violations

    May 1, 2025

Recent Posts

  • Kamala Harris Campaign: US Election Update

    August 19, 2024
  • Patel camp decries Durbin accusations as ‘politically motivated’ attempt to derail FBI confirmation

    February 12, 2025
  • Tesla (TSLA) drops after BofA downgrade, but bulls remain optimistic: what investors need to know

    January 7, 2025

Editor’s Pick

  • Trump makes appearances at several Inaugural Balls around DC after jam-packed first day as POTUS

    January 21, 2025
  • NBC ripped up its Olympics playbook for 2024 — so far, the new strategy paid off

    September 4, 2024
  • Judge rules RFK Jr. can sue Biden administration over alleged censorship of charity that questions vaccines

    August 25, 2024
  • About us
  • Contacts
  • Privacy Policy
  • Terms & Conditions

Disclaimer: moneyrisetoday.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2025 moneyrisetoday.com | All Rights Reserved

Money Rise Today – Investing and Stock News
  • Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock