• Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock
Stock

Lululemon sues Costco over selling alleged dupes

by July 1, 2025
written by July 1, 2025

Love your Costco dupes? Lululemon is coming after them.

Lululemon has filed a lawsuit against Costco, accusing the big box store of selling knockoffs of the athleisure brand’s apparel for a fraction of the price.

According to the complaint filed Friday in the Central District of California, Costco allegedly ‘unlawfully traded’ on Lululemon’s ‘reputation, goodwill and sweat equity’ by selling unauthorized and unlicensed knockoffs and dupes, infringing on the company’s popular patents.

The complaint lists several Costco items that appear to rip off Lululemon’s designs and patents: Costco’s ‘Danskin Half-Zip Pullover’ that retails for just $8. The lawsuit claims it’s a dupe for Lululemon’s SCUBA pullover that sells for $118. Costco’s ‘Jockey Ladies Yoga Jacket’ and ‘Spyder Women’s Yoga Jacket,’ which sell for $22, appear to be a dupe of Lululemon’s DEFINE jacket with a price tag of $128. The ‘Kirkland 5 Pocket Performance Pant,’ sold online for $10, is a dupe for Lululemon’s $128 ABC Pant, the complaint contended.

The lawsuit alleged trade dress infringement, unfair competition under the Lanham Act, patent infringement, and violation of the California Unfair Business Practices Act.

Lululemon seeks to recover monetary damages from lost profits, claiming it suffered ‘significant harm’ to its brands and reputation.

Dupes have surged in popularity, fueled by social media and young people seeking trendy, high-quality clothing without breaking the bank. The suit noted that hashtags like ‘LululemonDupes’ have trended on social media platforms like TikTok, with influencers promoting ‘these copycat products.’

Lululemon, based in Vancouver, acknowledged some companies have replicated its proprietary apparel designs and sold them as ‘dupes.’ The company said it has sent cease and desist letters to such companies, including Costco.

Specifically, the suit claimed Costco sells dupes of Lululemon’s popular SCUBA, DEFINE, and ABC lines, ‘which have earned substantial fame and considerable goodwill among the public.’

Costco allegedly profited off confusion and allowed customers to believe the products are authentic, the lawsuit claimed.

The suit said Costco is known to use manufacturers of popular branded products for its own Kirkland label products.

‘This source ambiguity preconditions at least some consumers into believing that private label, Kirkland-branded dupes are in fact manufactured by the authentic suppliers of the ‘original’ products. Defendant does not dispel this ambiguity,’ the complaint said.

In November, Lululemon wrote to Costco about the infringement, and Costco subsequently removed at least some of the products that infringed Lululemon’s SCUBA mark, but later began selling the Hi-Tec Men’s Scuba full zip, the complaint said.

The suit seeks a jury trial and for the court to order Costco to pay Lululemon damages in the form of lost profits, an order to permanently restrain Costco from making or selling more dupes, and an order to remove any ads or posts displaying the infringing products.

Costco did not immediately respond to NBC News’ request for comment on Tuesday.

Lululemon said in a statement that ‘as an innovation-led company that invests significantly in the research, development, and design of our products, we take the responsibility of protecting and enforcing our intellectual property rights very seriously and pursue the appropriate legal action when necessary.’

This post appeared first on NBC NEWS
0 comment
0
FacebookTwitterPinterestEmail

previous post
Schumer forces name change for ‘big, beautiful bill’ moments before it passes
next post
Trump urges House Republicans to ignore ‘grandstanders’ and deliver his ‘big, beautiful bill’ by July 4

related articles

YouTube to pay $24 million to settle Trump...

October 1, 2025

Charlie Javice sentenced to 7 years in prison...

October 1, 2025

Video game maker Electronic Arts to be acquired...

October 1, 2025

Nearly 200,000 BMWs recalled over potential fire risk

September 30, 2025

Trump says U.S. will impose new tariffs on...

September 29, 2025

Former Fed chairs warn that removing Lisa Cook...

September 27, 2025

Amazon to pay $2.5 billion to settle FTC...

September 27, 2025

The charm of watching movies in theaters is...

September 25, 2025

Ben & Jerry’s co-founder resigns, claiming parent company...

September 18, 2025

LimeWire acquires Fyre Festival, asking ‘What Could Possibly...

September 17, 2025
Enter Your Information Below To Receive Free Trading Ideas, Latest News, And Articles.


Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest News

  • Alphabet beats earnings expectations, raises spending forecast

    July 24, 2025
  • Justice Department moves to unseal Epstein, Maxwell grand jury transcripts amid calls for transparency

    July 19, 2025
  • Bondi says Epstein client list ‘sitting on my desk right now,’ and is reviewing JFK, MLK files

    February 21, 2025
  • ‘Would love to’: Republicans jostle for open spots on Marjorie Taylor Greene-led DOGE panel

    November 21, 2024
  • Asian markets close: Nikkei, Kospi down; Sensex closes 271 pts lower

    May 19, 2025

Popular Posts

  • 1

    Secret Service admits leaning on ‘state and local partners’ after claim it ignored Trump team’s past requests

    July 21, 2024
  • 2

    Five more House Democrats call on Biden to drop out, third US senator

    July 19, 2024
  • 3

    Elon and Vivek should tackle US funding for this boondoogle organization and score a multimillion dollar win

    December 4, 2024
  • 4

    Forex Profit Calculator: Maximize Your Trading Potential

    July 10, 2024
  • 5

    Biden calls to ‘lower the temperature’ then bashes Trump in NAACP speech

    July 17, 2024

Categories

  • Economy (829)
  • Editor's Pick (6,247)
  • Investing (634)
  • Stock (935)

Latest Posts

  • Conservative think tank dropping $18 million to highlight ‘extremist’ Harris agenda on parental rights

    July 26, 2024
  • GOP senator blasts Schumer, Dems as ‘forcing’ shutdown while demanding price tag report

    September 24, 2025
  • Chip Roy says voters ‘don’t give 2 flying s—s’ about government shutdown fight

    September 3, 2024

Recent Posts

  • Genius Group Expands Bitcoin Holdings to 440 BTC Worth $46M

    February 4, 2025
  • New poll reveals how well voters know the candidates on Harris’ veep shortlist

    August 2, 2024
  • Ilhan Omar blasts Harris-Walz campaign for courting Liz Cheney: ‘Huge misstep’

    November 26, 2024

Editor’s Pick

  • Biden leans on foreign policy to justify remaining Democrat nominee: Here’s what he’s done

    July 14, 2024
  • DOGE-inspired bipartisan bill seeks payment transparency to ‘clean up Washington’

    February 26, 2025
  • ‘Not constitutional’: Congress invokes new War Powers Resolution to reject Trump’s strikes on Iran

    June 22, 2025
  • About us
  • Contacts
  • Privacy Policy
  • Terms & Conditions

Disclaimer: moneyrisetoday.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2025 moneyrisetoday.com | All Rights Reserved

Money Rise Today – Investing and Stock News
  • Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock