• Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock
Editor's Pick

I made memes for the White House. Here’s what I learned

by August 20, 2025
written by August 20, 2025

‘oMg, diD tHe wHiTE hOuSE reALLy PosT tHis?’

That became one of the most common reactions across the White House’s feeds. The answer was always yes.

Serving as director of digital content for President Donald Trump was the most meaningful and intense chapter of my professional life. From the moment we rebooted the administration’s online presence on Inauguration Day, the mission was clear: speak in a voice that resonated with real Americans and make sure our MAGA message could not be ignored.

We did not build a cautious, government-style account. We built a fast, culturally fluent content machine designed to cut through the noise and win online. And it worked.

In just six months, the administration’s platforms added over 16 million new followers, with the fastest growth among Americans aged 18–34. We generated billions of video views and gained more than half a million new YouTube subscribers – nearly triple the previous administration’s total growth over four years.

But it was never just about numbers. Our success came from echoing the humor, passion and identity of a movement that was already alive. We did not invent the culture. We gave it a megaphone.

This was not entertainment for entertainment’s sake. Our meme-heavy, content-first strategy was aligned with the president’s priorities. Digital was not a sideshow. It was a frontline tool for shaping narratives, building momentum, and applying pressure. 

That was clearest during the push for President Trump’s One Big Beautiful Bill Act. We were not writing legislation. We were making sure Americans understood what was at stake. We turned policy into content people wanted to share – and that shifted the conversation.

That agility was only possible because of President Trump. His decisiveness gave us the freedom to move fast and take risks. Whether it was an ASMR-style video of deportations, a Jedi Trump with a bicep vein battling the deep state, or a surreal ‘Make It Rain’ Gemini AI-generated storm of cash over the White House, every post had intention. Every choice matched the cultural moment.

These were not random stunts. They were designed to draw younger Americans, many of whom had tuned out politics, back into the conversation. And it worked.

We did not wait to react to headlines. We inspired them. From the 100-day mugshot display on the North Lawn to anime-style fentanyl dealers crying on camera, we pushed the boundaries of political communication. 

Major media outlets took notice. Even Democrats are playing catch-up. Gavin Newsom has pretty much stolen podcasts, memes and trolling tactics that came straight from the MAGA playbook. That is not coincidence. That is proof of impact.

Here is the truth. We did not go viral because we were chasing virality. We went viral because we paid attention. We knew our audience. We stayed sharp on the message. And we operated like creators, not bureaucrats.

That kind of approach takes a rare team. The White House digital staff I had the honor to serve with are some of the smartest and most imaginative minds in politics today. They understand what many still miss: politics and culture are inseparable. You move them together or you do not move them at all. 

I have full confidence in the team under White House deputy communications director Kaelan Dorr to continue winning, and as Dorr put it best: ‘The arrests will continue. The memes will continue.’

As I step away from my role at the White House and return to leading my public relations and digital firm, I do so with pride. We did not just manage accounts. We reinvented how people experience the presidency online. Others are only now beginning to understand that reality. We will continue to lead – because we not only understand the tools. We understand the Americans who use them.

This post appeared first on FOX NEWS
0 comment
0
FacebookTwitterPinterestEmail

previous post
Trump slams mail-in ballots as corrupt, but may not have the power to derail them
next post
Apple just landed a key win for the global encryption fight

related articles

Inside Trump’s ultimatum that forced Netanyahu to the...

October 23, 2025

Vance rebukes Israel on ‘very stupid’ vote to...

October 23, 2025

Top Republican slams Katherine Clark for admitting suffering...

October 23, 2025

Vance calls Psaki comments about wife Usha ‘disgraceful’

October 23, 2025

Trump yet to endorse in VA governor’s race...

October 23, 2025

DAVID MARCUS: Trump’s ballroom is no vanity project,...

October 23, 2025

Examining the next threat from Communist China: Our...

October 23, 2025

Sparks fly as Cuomo, Mamdani tear into each...

October 23, 2025

Trump meets NATO’s Rutte amid canceled Putin meeting:...

October 22, 2025

Schumer blocks 12th GOP bid to reopen government...

October 22, 2025
Enter Your Information Below To Receive Free Trading Ideas, Latest News, And Articles.


Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest News

  • Canada to launch world’s first Solana spot ETF on April 16: could SOL jump 40%?

    April 15, 2025
  • Johnson to side-step GOP rebels on government funding, seek Dem support to avoid shutdown

    September 24, 2024
  • Fetterman calls for bombing Iranian nuclear facilities: ‘Waste that s—‘

    April 24, 2025
  • Musk offers ‘another chance’ to respond to productivity email, but warns failure again means termination

    February 25, 2025
  • EPA urged to axe funds for ‘radical’ climate project accused of training judges, state AGs rally

    August 26, 2025

Popular Posts

  • 1

    Secret Service admits leaning on ‘state and local partners’ after claim it ignored Trump team’s past requests

    July 21, 2024
  • 2

    Five more House Democrats call on Biden to drop out, third US senator

    July 19, 2024
  • 3

    Forex Profit Calculator: Maximize Your Trading Potential

    July 10, 2024
  • 4

    Elon and Vivek should tackle US funding for this boondoogle organization and score a multimillion dollar win

    December 4, 2024
  • 5

    Biden calls to ‘lower the temperature’ then bashes Trump in NAACP speech

    July 17, 2024

Categories

  • Economy (829)
  • Editor's Pick (6,503)
  • Investing (634)
  • Stock (941)

Latest Posts

  • Mike Johnson rallies House Republicans on government shutdown messaging war during private call

    October 4, 2025
  • Tennessee man charged with threatening to assassinate Biden, Harris and Obama in online posts

    August 24, 2024
  • Biden DOJ to accuse Russia of trying to influence 2024 presidential election: report

    September 4, 2024

Recent Posts

  • New resistance battling Trump’s second term through onslaught of lawsuits taking aim at EOs

    February 12, 2025
  • TikTok to withdraw Lite Rewards program permanently from EU amid safety concerns

    August 5, 2024
  • Biden’s ex-chief of staff arrives for House Oversight grilling as mental acuity probe nears end

    September 18, 2025

Editor’s Pick

  • Iran’s cyber strike on Trump campaign: Stefanik slams FBI for ‘election interference’ to aid Dems

    October 29, 2024
  • Trump has higher favorability numbers than Taylor Swift, poll finds

    September 20, 2024
  • Tit for tat: House censures are becoming ‘snap’ solutions

    September 23, 2025
  • About us
  • Contacts
  • Privacy Policy
  • Terms & Conditions

Disclaimer: moneyrisetoday.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2025 moneyrisetoday.com | All Rights Reserved

Money Rise Today – Investing and Stock News
  • Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock