• Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock
Investing

Mortgage rates could hit 9%: three stocks that will be hit hard

by September 28, 2026
written by September 28, 2026

Cotality’s chief economist Selma Hepp warns the 30-year fixed mortgage rates could spike to 9% if inflation reaccelerates and growing fiscal deficit drive long-term US Treasury yields up further.

While not her base case, Hepp emphasized in a recent CNBC interview that such an “extreme” rate environment will severely paralyze housing activity, deepening the affordability crisis and freezing existing inventory as homebuyer demand collapses.

According to experts, such a backdrop could hit the following three stocks the hardest.

D.R. Horton (DHI)

As America’s largest homebuilder by volume, D.R. Horton stock is directly exposed to homebuyer affordability limits.

Over recent years, homebuilders maintained sales momentum by offering costly interest rate buy-downs and price incentives to attract buyers.

However, if benchmark mortgage rates approach 9%, funding effective rate concessions becomes economically unsustainable without severely eroding profit margins.

High mortgage rates shrink the pool of qualified entry-level buyers – DHI’s major demographic – while skyrocketing monthly payments force prospective purchasers to postpone buying altogether.

With land acquisition and construction costs remaining elevated, a material contraction in closings combined with margin compression would severely pressure D.R. Horton’s sales and bottom-line growth.

Wall Street analysts currently have a consensus Hold rating on DHI shares.

Zillow Group (Z)

Zillow’s core business model relies heavily on transaction velocity within the residential real estate market.

The platform generates significant revenue through its Premier Agent program, which charges real estate agents for buyer leads, and adjacent services like mortgage origination and title processing.

A 9% mortgage rate environment would lock existing homeowners into their existing “low-rate” mortgages, drastically restricting existing home inventory.

Simultaneously, prospective buyers would be priced out of the market.

This dual contraction in buy-side and sell-side activity directly curbs transaction volumes, reducing real estate agents’ marketing spend on Zillow’s platform and severely hindering revenue across its high-margin marketplace services.

That said, Wall Street analysts currently rate Zillow stock at Overweight on average, with a nearly $46 mean price target indicating massive upside potential from here.

Home Depot (HD)

Home Depot stock relies heavily on a healthy housing turnover rate and home equity extraction to drive large-ticket home improvement spending.

When mortgage rates hit 9%, housing turnover drops precipitously, reducing the demand for pre-sale repairs and post-purchase home renovations.

Additionally, high interest rates discourage homeowners from securing home equity lines of credit (HELOCs) or cash-out refinancings, which traditionally finance major remodeling projects like kitchens and bathrooms.

While basic maintenance demand provides a baseline floor, discretionary spending on “big-ticket” structural renovations would slow considerably – creating prolonged top-line headwinds for the home improvement giant.

Wall Street currently has a consensus Overweight rating on HD shares, with the mean price target of about $380 indicating potential upside of more than 30% from here.

The post Mortgage rates could hit 9%: three stocks that will be hit hard appeared first on Invezz

0 comment
0
FacebookTwitterPinterestEmail

previous post
BitMine stock price nears a golden cross pattern as ETH holdings near 5%
next post
Needham says buy Nu stock as it sinks on acquisition reports

related articles

Large-scale employee buyouts are not new, but big...

November 7, 2026

iMerit’s Radha Basu on how AI is reshaping...

November 7, 2026

SpaceX stock has dived after the midterms: Top...

November 7, 2026

Anthropic IPO faces test after recent selloff: What...

November 7, 2026

Star analyst says recent tech rout a ‘golden...

November 7, 2026

Anthropic IPO news: Valuation slips to $1.5 trillion...

November 7, 2026

Evening digest: Gold slips, Anthropic IPO faces valuation...

November 6, 2026

Nasdaq rebounds 1% as chip stocks recover; Dow...

November 6, 2026

Airbnb stock analysis after boosting its revenue and...

November 6, 2026

Micron stock rebounds 5% after huge selloff even...

November 6, 2026
Enter Your Information Below To Receive Free Trading Ideas, Latest News, And Articles.


Your information is secure and your privacy is protected. By opting in you agree to receive emails from us. Remember that you can opt-out any time, we hate spam too!

Latest News

  • What’s next for the soaring Energy Transfer stock?

    September 10, 2026
  • Micron and SanDisk stocks plunge premarket as investors flee the hottest memory trade

    October 14, 2026
  • Are NOW, CRM, WDAY, and ADBE stocks bargains after their valuation reset?

    June 29, 2026
  • America marks 25th anniversary of 9/11 attacks

    September 11, 2026
  • Why Tesla stock is down around 2% today

    July 8, 2026

Popular Posts

  • 1

    Why SpaceX stock is down around 3% on Tuesday

    September 15, 2026
  • 2

    Intel, AMD stocks slide again in aftermath of Broadcom’s weak outlook

    June 5, 2026
  • 3

    CoreWeave stock jumps 10% as analysts see major backlog upside

    June 16, 2026
  • 4

    Micron stock falls 4%, why this analyst sees 40% upside for the stock?

    September 28, 2026
  • 5

    Evening digest: US jobs cool, gold falls as Treasury yields rise

    October 2, 2026

Categories

  • Editor's Pick (711)
  • Investing (2,372)
  • Stock (90)

Latest Posts

  • Teen’s tragic killing by illegal immigrant becomes flashpoint in battle for control of Congress

    October 1, 2026
  • SpaceX stock forecast after hitting a $946 million NASA deal

    September 18, 2026
  • Dow edges higher as Nasdaq rallies on cooler CPI, chip stocks rebound

    July 14, 2026

Recent Posts

  • ECB study flags limited impact of AI boom on US jobs and wages

    June 22, 2026
  • Nasdaq futures up 160 points: 5 things to know before Wall Street opens

    October 26, 2026
  • Nikkei 225 Index outlook for July: Top 4 catalysts to watch this month

    July 2, 2026

Editor’s Pick

  • Here’s why Micron stock may have a parabolic move after earnings

    September 28, 2026
  • Dow jumps 270 points as US-Iran tensions ease; Comcast surges on split plan

    June 29, 2026
  • BofA is bearish on Adobe: the stock is still rising today

    July 7, 2026
  • About us
  • Contacts
  • Privacy Policy
  • Terms & Conditions

Disclaimer: moneyrisetoday.com, its managers, its employees, and assigns (collectively “The Company”) do not make any guarantee or warranty about what is advertised above. Information provided by this website is for research purposes only and should not be considered as personalized financial advice. The Company is not affiliated with, nor does it receive compensation from, any specific security. The Company is not registered or licensed by any governing body in any jurisdiction to give investing advice or provide investment recommendation. Any investments recommended here should be taken into consideration only after consulting with your investment advisor and after reviewing the prospectus or financial statements of the company.

Copyright © 2025 moneyrisetoday.com | All Rights Reserved

Money Rise Today – Investing and Stock News
  • Economy
  • Editor’s Pick
Money Rise Today – Investing and Stock News
  • Investing
  • Stock